Culturebrand Corporate Art Incentive Programs

Culturebrand launched new Art Incentive Tours to international Art Events in Asia and Middle East.

Culturebrand has initiated an expansive Corporate Art Incentive Program across various Asian and Middle Eastern countries. This program has attracted significant interest from clients in Europe, North and South America, Middle East, and Asia, leading to a strategic expansion of the MICE business into some of the most appealing international art destinations.

Numerous companies from sectors such as banking, automotive, luxury goods, media, smart industries, technology, and pharma have already booked high-end incentive tours offered by Culturebrand Luxury Travel & Events. These tours introduce top executives from international corporations to breathtaking cities in Asia and the Middle East, where they can experience international art fairs and top-tier cultural projects firsthand.

In recent years, there has been a remarkable increase in art engagements, art sponsorship collaborations, and corporate art travel. For many brands, art has emerged as an ideal platform for communication with clients and international markets, particularly in the realms of brand experience and marketing communication.

Reflecting on these developments, it’s clear that an increasing number of international companies across a multitude of sectors are now integrating Art & Culture in their corporate vip incentives and events.


The inception of the Culturebrand Art Incentive Tours dates back to October 2017, when 80 international investment bankers embarked on a journey to Bangkok for an International Art & Literature Incentive. The ‘Culturebrand Art Incentive Program Asia’ further unfolded in January 2019, with Singapore serving as the chosen destination. A multitude of corporate art enthusiasts journeyed to Singapore for the Singapore Art Week and the Contemporary Art Fair SAW 2019, marking the 4th edition of Singapore Contemporary Art Fair during the Singapore Art Week 2019.

Incentive guests were granted top-tier VIP status, providing them with exclusive access to VIP party events, Singapore Art happenings, art previews, and special entries to the newly launched Singapore shows, PHOTO19 and Latin American Voices,” stated Hubert Georg Feil, the founder of Culturebrand.

Moreover, exclusive arrangements have been established with some of Singapore’s most luxurious hotels, ensuring a truly exceptional experience for the participants.

Singapore has been making significant strides toward becoming a recognized international art city, largely owing to the successful launch of the new art fair, ART SG. The upcoming ART SG show will be held at the Marina Bay Sands Expo and Convention Centre, Singapore’s largest and most flexible exhibition venue, in January 2024 during the Singapore ART WEEK.

Culturebrand boasts an array of art incentive programs in its portfolio, catering to both corporate clients and luxury travelers with a passion for art. These offerings provide a unique opportunity for those interested in purchasing new contemporary art works within the dynamic environment of a burgeoning art platform in Asia.

One of the exciting large-scale art incentive tours scheduled for 2024 is set to take place in Dubai during ART DUBAI 2024, in March of that year. This event will be followed by additional corporate art groups traveling to Asia. An international art highlight will be the contemporary art show ‘Art Basel Hong Kong 2024’, also in March 2024, which will feature 280 of the world’s leading modern and contemporary art galleries, with half of these galleries being from various Asian destinations.

Culturebrand is also planning to launch several ABHK Incentive Tours 2024 following the Hong Kong Art Fair, alongside exclusive Art Collectors’ Happenings. After the challenging years of the pandemic, 320 corporate incentive guests are prepared to dive back into the world of contemporary art in Hong Kong, while participating in art events hosted in the city’s top luxury hotels.”

Weeks later, additional large incentive groups will journey to Tokyo to experience the amazing Tokyo International Art Fair 2024 (TIAF 2024) in May. The forthcoming edition of TIAF 2024 will spotlight Tokyo and Japanese Contemporary Art, attracting international art collectors, museum directors and art collectors and clients from corporate sectors, art media, museums associations, and corporate workshops. There is also a very exclusive high-end concierge program to Tokyo for international Art Lovers.

These attendees will participate in enriching dialogues and think tanks with several Japanese museums. As part of the exclusive Culturebrand TIAF Art Incentive Groups, they will also enjoy the amazing culinary highlights Tokyo has to offer. Guaranteed exclusive access to the Art Fair, special evening events, and art happenings, as well as VIP treatment during exclusive private art and museum invitations, will ensure a memorable and enriching experience for all.

Culturebrand serves as an organizer of exclusive Art Incentive Tours, catering to corporate clients, associations, international art collectors, and art lovers alike. These curated journeys lead to some of the world’s most renowned international art shows, relevant contemporary art fairs, captivating film festivals, extraordinary cultural events, and trend-setting fashion shows. The Culturebrand Art Incentive Programs and Tours will continue to be a key focus, offering clients unparalleled access to the heart of global culture and creativity.