Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.
…People of Earth!
The sky is open to the stars. Clouds roll over us night and day. Oceans rise and fall. Whatever you may have heard, this is our world, our place to be. Whatever you’ve been told, our flags fly free. Our heart goes on forever. People of Earth, remember.
David Weinberger, Christopher Locke, Doc Searls and Rick Levine are all well known internet pioneers and the editors (‚ringleaders’) of the cluetrain theses.
The cluetrain editors: “We got tired of invoking clichéd refrains like “clueless companies” and “they just don’t get it.”
The cluetrain manifesto is our attempt at articulating a set of principles and dynamics we believe will determine the future experience of both individuals and institutions online.
We’re lobbing some bombs here. But we’re also optimistic. We hope not too much so.”
“After tasting freedom, no one wants to go back to work in a classic hierarchy.”
“The old type of managers will simply be ignored”
The David Weinberger Vitae:
David Weinberger, Christopher Locke, Doc Searls and Rick Levine editor (‚ringleader’) are the authors and creators of the cluetrain manifesto.
He is the editor of JOHO (Journal of the Hyperlinked Organization), an independent web zine on the sometimes subtle effects of the Web on the way businesses work. He is a regular commentator on National Public Radio’s All Things Considered and a columnist for KMWorld.
He has written for a wide variety of magazines, including Wired, The New York Times, Smithsonian and TV Guide, and gives talks around the world on what the Web is doing to business He was one of the instigators of Open Text’s transformation into a pioneering intranet application company.
He is on a bunch of industry boards and committees, including AIIM’s Emerging Technology Advisory Group, the Seybold Conference Advisory Board, the KMWorld 99 Advisory Board, the Xplor Marketspace Advisory Board and Instinctive Technology’s Advisory Board. He has a Ph.D. in philosophy that entitles him to affect an air of smug obscurity whenever he chooses. He is also the one-person strategic marketing company, Evident Marketing, helping high-tech companies figure out what their products can be and how they can talk about them. He lives in Boston with his family and really hates writing about himself, especially in the third person.