GIBTM: Transformation to IBTM Arabia

A very important Event for Business-Travel-Professionals is in Transformation and Development. IBTM Arabia is the new name spearheading a transformation of the former annual GIBTM show, an event to represent mainly Middle East Countries. The event will also have a new location – the 5 star, The St Regis Hotel Saadiyat Island Resort, Abu Dhabi – with new dates, from 10-12th February 2015.

IBTM Arabia is a dynamic 3 day invitation only event, the first of its kind in the Middle East, where 200 Hosted Buyers will have the exclusive opportunity to meet with 200 leading MICE industry suppliers, resulting in an all-important 1-to-1 ratio.

The key features of IBTM Arabia 2015 include a closed door event format based on mutually matched business appointments, providing more touch points for exhibitors and buyers. In addition to an all- inclusive pricing structure, the new event will also accommodate a one-to-one ratio of Hosted Buyers and exhibitors.

“The new concept is a result of the commentary fed back to us from key industry stakeholders including those from the private and public sectors, as well as other professional MICE organisations,” said Lois Wilcox, Exhibition Manager, IBTM Arabia. “Foremost in this transformation is that IBTM Arabia will be an all-inclusive solution where an innovative meeting pod design customised with the exhibitor’s corporate branding will give privacy to meetings between Hosted Buyers and exhibitors.

“Exhibitors only pay one price and their meeting pod will be ready upon their arrival so that they can go straight into business meetings. Everything is included in the price; no additional stand costs, freight, or build costs,” added Wilcox.

RTE’s research revealed that the market wanted to prioritise the time given to meetings with premium buyers but in the most cost-effective fashion. IBTM Arabia will feature up to 200 exhibitors, who will be able to meet with the same number of prestigious planners representing the regional and global MICE industry – 50% regional and 50% international, from Asia Pacific, Europe, North America and South America.

CULTUREBRAND will organize a special Think-Tank “Cultural Tourism in the Middle East” and a Workshop “Culture and MICE”.